The Atlantic, a purveyor of high-tone, long-form, magazine-type literature, is launching a new division for e-books.

Called, ever so colorfully, “The Atlantic Books,” the new product line will include nonfiction reads between 10,000 words and 30,000 words and will first be featured as the Kindle Singles. Later, the e-books will also be made available elsewhere.

In addition to original pieces created solely for this new endeavor, The Atlantic Books will also include hand-picked classic selections from The Atlantic‘s vast catalog of journalism, memoirs, and narrative nonfiction.

“The launch of The Atlantic Books reflects our commitment to innovation in publishing in the service of great journalism and storytelling,” said The Atlantic president M. Scott Havens in a statement on the news.

Just last month, the media company announced a partnership with Longreads, a web startup focusing on, duh, longer-form online content.

As other print publications struggle to maintain great, expensive content in an age of changing economics and reader habits, it’s heartening to watch an older institution gamely try new things.

The Atlantic was founded in 1857 in Boston as a literal and cultural commentary magazine. Its long list of luminary founders includes Harriet Beecher Stowe, Ralph Waldo Emerson, and Henry Wadsworth Longfellow.

In 2009, the publishers launched The Atlantic Wire, a website to aggregate opinion, editorial, and news from a wide range of reputable sources.