atlasSometimes the process of scheduling meetings takes up more time than the meetings themselves. Atlas launched a mobile scheduling app today that seeks to streamline this process.

The apps for iPhone cut down on all the back-and-forth communication and toggling between tabs that people often resort to when setting up meetings. The goal is to stay out of your inbox as much as possible while scheduling. Atlas integrates with your existing calendar products and presents you with available meeting times. You can send someone the times that work for you and they click on the time that works best for them. Appointment made.

“Scheduling right now is a two-screen nightmare for people on all sides,” said CEO Hunter Gray in an interview with VentureBeat. “We’ve taken email, the mode of communication, and the calendar, the hub of context, and put them together on one screen. Atlas fits nicely between mobile calendars and web scheduling products. It is appointment sharing, rather than calendar sharing. We think we can own that market.”

Gray graduated from Yale University and entered the realm of direct sales. He lead a force of 10,000 people and observed “massive” inefficiencies in scheduling. Salespeople out in the field were always on their mobile devices, but they waited until arriving back at their desk to figure out appointment times because it was too much of a hassle on mobile. By then, the moment had passed and people were less inclined to follow up. Along with cofounder Michel Bayan, he set out to build a better system.

In addition to appointment sharing, other features include group scheduling, where you invite people to an event and everyone checks yes, no, or maybe to find the optimal time. Users can also make themselves available, prompting others to schedule a meeting with them. Atlas has productivity features as well, like assigning tasks and notifications when others complete them.

There is a lot of activity in the mobile productivity space. Sunrise, Fantastical, Tempo, not to mention the mobile presence of companies like Asana and web schedulers like Despite the competition, the founders are confident that their product addresses many of the pain points that these other applications don’t and that the technology provides a superior, cross-platform method for scheduling. Atlas isn’t trying to change the behavior of people who typically make appointments while sitting at a computer. It is for people who schedule on-the-go and want a more efficient way to do it. The app will operate on a freemium model, with a monthly subscription fee for a pro account with added features.

Atlas participated in Launchpad LA and has raised $700K from angel investors.

Photo Credit: Atlas