Best Buy

Nintendo wants to talk directly to you. That’s right — you.

During the week of the Electronic Entertainment Expo trade show in early June, Nintendo is partnering with Best Buy to give consumers the chance to try their unreleased games. The company wants to bypass the press and directly target people around the country.

“This year we’re making E3 for the people,” said Fils-Aime. “We want to make sure you get the chance to try our games as well. We’ve partnered with Best Buy to make it possible for consumer in the United States and Canada to experience select unreleased Wii U games at more than 100 retail locations during the week of E3.”

Fils-Aime didn’t detail what games will be at Best Buy starting around June 10, but this is an interesting move to include consumers in the hype of E3.