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digitized-apple-logo-colorTake that, Wall Street.

Apparently the financial analysts and institutional buyers who have driven Apple stock down hundreds of billions of dollars over the last half year have not taken the value of the iconic company’s stock into account. According to the latest BrandZ ratings, Apple is once again the most valuable brand in the world, with a calculated value of over $185 billion.

Tech companies did well in general. Counting telecoms, technology companies made up 29 of the top 100 brands in the world.

Those multicolored letters in Google’s logo are not cheap, coming in at number two with a value of $113.7 billion. And though much older, another tech company with letters for a logo ranked number three: IBM’s brand was valued at $112.5 billion. The only other technology company in the top 10 was Microsoft, with an overall brand value of $69.8 billion.

top 10 brands globally

“Despite a more competitive marketplace and other challengers nipping at its heels, Apple’s ability to maintain its no.1 position demonstrates the value that having a strong brand brings to business,” Nick Cooper, a director for the company behind the BrandZ rankings, Millward Brown Optimor, said in a statement. “People still love the brand regardless of its stock price.”

Apple should watch out, though. Its brand value grew just one percent, compared to mobile rival Samsung’s massive 51 percent growth to number 30 in the global rankings at $21 billion.

How did it grow so quickly?

“Samsung fueled its huge increase in brand value by balancing a remarkable period of innovation with growing market share – it spent $1.6 billion more on advertising in the last year,” Cooper said.

The top 100 brands in the world are now worth $2.6 trillion, according to Millward Brown Optimor. The ranking and awards, of course, were created by a brand research company, which might give it some incentive to be generous with the valuations.

The top 10 brands globally:

  1. Apple
  2. Google
  3. IBM
  4. McDonald’s
  5. Coca-Cola
  6. AT&T
  7. Microsoft
  8. Marlboro
  9. Visa
  10. China Mobile

See all the data in visual form in this infographic. Open the image in a new window to see more detail.

top 100 brands

photo credit: albyantoniazzi via photopin cc


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