wild tangent

WildTangent is diving deeper into mobile gaming by launching its game service on Asus tablets on a worldwide basis.

The WildTangent games will be accessible inside the Asus entertainment platform for Android devices. They offer consumers the ability to play premium casual games for free and receive free in-game items thanks to advertising support from major brands.

In addition, consumers can rent games when free play expires for a fraction of the retail price. They can also apply rentals toward buying the games. WildTangent has been a major player in casual games for more than a decade, but it has only recently expanded to mobile games, which have become the fastest-growing part of the game business.

“Our focus is on providing a fantastic cross-device games experience by providing consumers with new choices to play top games for free or for rent, without the commitment to buy them,” said Sean Vanderdasson, the senior vice president at WildTangent, in a statement. “By partnering with Asus, a global leader in the tablet and PC space, we can help their customers find and play great games.”

“WildTangent makes it easy for owners of Asus tablets to install games from a wide selection of publishers,” said Vira Chang, the head of the eBusiness Service Department at Asus, which is one of the world’s major PC and mobile device makers. “Through our partnership, we are able to extend WildTangent’s streamlined service to our consumers.”

WildTangent’s games are inside Asus@vibe+ for Android. WildTangent games will also be on Asus Windows 8 PCs in the coming months. Players will be able to use the WildCoins virtual currency for in-game items.