Financial terms of the deal were not disclosed, but the purchase does seem to be mostly motivated by gaining the firm’s employees. Ideacodes describes itself as an agency that specializes in the design and user experience of smart applications, digital products, and network communities.
As such, Adobe is placing Ideacode cofounders Emily Chang and Max Kielser will join the company as the new creative directors of Creative Cloud, Adobe’s new cloud-based design software service that’s intended to replace the Creative Suite software bundle.
“For the last nine years we’ve worked to re-envision the design of digital products and create the ultimate user experience for their customers,” said Chang and Kiesler in a joint statement. “We’re thrilled to join Adobe at a time when Creative Cloud is beginning to take form, the potential to harness the power of connected networks is being realized, and the influence of good design on experience is being appreciated and expected from people worldwide.”
The Ideacode acquisition comes just days after Adobe’s purchase of Thumb Labs, a mobile dev/design shop and maker of the Behance iOS application.