The overflowing swag bags at D11.

TERRANEA RESORT, Rancho Palos Verdes, Calif. — All Things D’s annual tech conference is just getting going. The organizers have just released the schedule, long secret except for the appearance of Apple chief executive Tim Cook tonight and Tesla founder Elon Musk tomorrow.

Highlights include Mary Meeker, a general partner at Kleiner Perkins Caulfield & Byers, who released her “state of the Internet” report here last year; Twitter chief Dick Costolo; IAC chariman Barry Diller; CNN president Jeff Zucker; GE chairman and CEO Jeff Immelt; and Kazuo Hirai, the president and CEO of Sony. [Scroll down for the full schedule.]

But what most attendees are busy doing right now is picking up their swag bags and lugging them back to their hotel rooms. It’s an embarrassingly large quantity of stuff: A giant red “D11” duffel that probably weighs 20 pounds, and another canvas tote from Sony with additional goodies. The highlights inside include a Roku 3, a Sony Action Cam (with a headband mount to go with it), and three actual, printed-on-paper books, one of which is a huge coffee table thing on Disney architecture.

Plus, it has a big windbreaker with a giant Oracle logo on the back and a puffy down jacket that says D11. Not that you need either of these in this balmy Southern California coastal resort, which looks a little bit like Fantasy Island, minus the waterfalls and Ricardo Montalban.

It’s a little embarrassing, it’s so much. And no, I can’t keep a lot of the goodies: Anything worth more than about $25 is over VentureBeat’s gift limit. The Oracle jacket is too tacky to wear anywhere except the deck of Larry Ellison’s yacht; the D11 fleece will probably go to my daughter; and I’ll donate the electronics. I’m keeping that Earth Wind & Fire CD, though.

Here’s the schedule of things you might care about (leaving aside the dinners and cocktail hours) for the next two and a half days. I’m onsite and will be covering many of these events.


6 p.m.-7:30 p.m. Tim Cook, CEO, Apple


8 a.m.-9:30 a.m. Mary Meeker, general partner, KPCB
Sheryl Sandberg, COO, Facebook
Thomas Staggs, chairman, Walt Disney Parks & Resorts

10 a.m.-12:30 p.m. Dick Costolo, CEO, Twitter
Max Levchin, CEO and president, HVF
Aaron Levie, cofounder and CEO, Box, with John Chambers, chairman and CEO, Cisco
Barry Diller, chairman, IAC and Expedia, with Jeff Zucker, president, CNN Worldwide

1:30 p.m.-2:45 p.m. Tech demo: STEAM Carnival
Anne Sweeney, co-chair, Disney Media Networks, with I. Marlene King, executive producer, Pretty Little Liars and Ravenswood
Ben Silbermann, cofounder and CEO, Pinterest

3:15 p.m.-5:30 p.m. Jeff Immelt, chairman and CEO, GE
Dennis Woodside, CEO, Motorola Mobility, with Regina Dugan, SVP, Motorola Mobility
Tech demo: August
Scooter Braun, founder, SB Projects; Troy Carter, founder, chairman, and CEO, Atom Factory; Guy Oseary, partner, A-Grade Investments

7:30 p.m.-8:30 p.m. Elon Musk, co-founder, CEO, and product architect, Tesla Motors, and founder, CEO, and CTO, SpaceX


8:30 a.m.-10 a.m. Sundar Pichai, SVP, Android, Chrome, and Apps, Google
Tech demo: Atheer
Steven Sinofsky, EIR, Harvard Business School
Tech demo: SmartThings

10:30 a.m.-noon Paul Ricci, chairman and CEO, Nuance
Tech demo: Fanhattan
Kazuo Hirai, president and CEO, Sony, with Jed York, CEO, San Francisco 49ers