101 Freeway Los Angeles Sunrise SkyThis sponsored post is produced by Silicon Beach Fest.

Los Angeles has long been associated with the iconic Hollywood sign that overlooks the expansive city, and a kitschy style that lights fire to fashion and glossy entertainment trends worldwide. But big plans are surfacing across the city near the blue water and popular beaches. It’s not just start-ups, established companies are vocalizing their support to building this community, as an earlier post from Cornerstone OnDemand CEO, Adam Miller illustrates in how to build a “killer tech company outside the valley.”

The community is called Silicon Beach and it’s focused on integrating a new industry and perception into the city’s DNA: technology.

The community is taking its biggest step yet to integrate technology into the city’s core with its third Silicon Beach Fest, which kicks off this Wednesday, June 19th. For four days, the brightest minds in tech, fashion, and entertainment are gathering in sunny Santa Monica for insightful panels, rousing parties, and cross-industry inspiration.

What will you experience at Silicon Beach Fest? The event is split into a dozen tracks, encompassing a variety of panels, meet-ups, and showcases that represent the broad industry verticals within Los Angeles. Some of the most popular tracks from last year’s event include: Investor, Entrepreneur, Hollywood, Gaming, Digital Content, Advertising, Social Media, Software Development and Design, and Arts and Education.

Keynotes include top Los Angeles venture capitalists such as Mark Suster; CEO of Cornerstone OnDemand, Adam Miller; and Nely Galan, former president of Telemundo. Speakers include esteemed executives from: Warner Brothers, Disney, Fox, Rubicon Project, United Online, Virgin America Brand Marketing, Crosscut Ventures, Amplify.la, OMD, Machinima, Demand Media, CAA, GOOD, Upworthy and more.

VentureBeat readers can join the fun by registering with the code VB30 code here and receiving 30% off of the normal registration.

Come find out why The Genome Project rated Los Angeles as the second biggest tech market in the United States and why investors poured more than 3.2 billion into the bubbling Southern California startup ecosystem last year. Don’t miss your chance to become part of the discussion about the biggest innovations and disruptions taking place in entertainment, fashion, and tech.

[Image credit: trekandshoot –Fotolia.com]

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