3D television programming just inched a little closer to death today. The BBC announced it would cease all 3D projects after the 50th anniversary Doctor Who special airs in November.

The reason? Well, that would be lack of interest from the general public, the BBC’s Kim Shillinglaw told the Radio Times. I can’t really say I’m surprised, either. Since James Cameron renewed interest in 3D technology after the success of his hit film Avatar, there really hasn’t been anything that’s urged me to see it in 3D over regular video. This is especially true for 3D TV.

The news follows ESPN’s decision to shut down its 3D sports channel earlier this year and a growing number of TV manufacturers who have seen consumer interest drop for 3D-capable television sets.

“Watching 3D is quite a hassle-y experience in the home. You have got to find your glasses before switching on the TV,” Shillinglaw told Radio Times. “I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing – I think that’s one of the reasons that take up of 3D TV has been disappointing.”

The BBC’s Doctor Who special is scheduled to premiere Nov. 23 on the big screen in 3D.

Via The Verge