Did you know that one of the most popular apps with Snapchat users (aside from Snapchat, obvi) is Pocket Bible?
“Repressed youth,” mutters Brett Bauer, CEO of PowerSlyde maker Shared2You, in a dual social comment on Snapchat’s pervy reputation and guilt-driven versions of Christianity.
PowerSlyde is an app that tracks which apps you and your friends are currently using and makes it easy to share apps back and forth. The Android version of PowerSlyde is launching this week; the iOS version had around 56,000 installs in the past month.
“The main question we wanted to address is, ‘What apps do my friends have,'” said Bauer. “It’s completely consumer-focused; it’s all about the user.”
For example, imagine I saw my TechCrunch buddy Josh Constine using an app at a concert to interact with the band. If we’re both using PowerSlyde, I can select him in my friends list and see what apps he has that I don’t have. I see he’s using ProxToMe and download it immediately.
Another use case that’s less consumer-focused is the enterprise and education. Let’s say VentureBeat hired a small army of freelancers to cover a big trade show. I could get a collection of apps — WordPress, Camera+, an audio recorder, YouTube Capture, and Yammer — and share it to the whole team at once so they can all download it and be instantly awesome at their jobs. Or a teacher could share a group of iPad learning apps with parents and students for home study.
Here’s what it looks like in action:
The PowerSlyde experience was designed to be graphically intuitive rather than text-heavy. Bauer says this approach has helped the app succeed across the approximately 157 countries where it’s being used.
Next month, developers and ad networks will be able to pay for installs. Users get paid based on the sharing and downloading that occurs. Bauer says it works kind of like a co-op: You share the DudeBro app with Bob, Bob downloads it, DudeBro pays PowerSlyde a dollar, and PowerSlyde pays you fifty cents. (Amounts are hypothetical.)
What’s cooler to the friendly spreadsheet jockeys at VentureBeat, however, is the data.
“What we have is the information that’s currently on the device, and that changes,” said Bauer. “Google only has information on all the apps you’ve ever downloaded. Ours is the business side; this helps developers and ad networks.”
Shared2You collects anonymized but really cool data on app users and what other apps they are most likely to use, like the Snapchat example above. Having that intelligence is great for cross-app promotion and in-app advertising, Bauer says.
In the next two or three months, expect to see a major revision to PowerSlyde in the form of a 2.0 version. This time, the app will be redesigned into hubs and spokes for easier navigation, and it’ll also get one-tap downloading — no App Store/Google Play detour necessary.
Also — and this is great for such a nascent platform — PowerSlyde is bringing its app-sharing magic to Windows Phone and adding cross-platform sharing in version 2.0.