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Multi-format advertising firm Collective has just raised $20 million in new equity funding and $30 million in debt financing from a handful of big players, the company said today.

New York City-based Collective, formerly Collective Media, is an ad network that connects marketers to audiences across PCs, tablets, smartphones, and TVs. The company, for some reason, dubs its multi-screen approach “Wherevertising.” The company has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London, and India.

“Collective’s business strategy is to help brand-conscious advertisers use data instead of content to reach and engage their target audiences in today’s highly fragmented media environment,” Collective CEO Joe Apprendi said in a canned statement. “Our leadership in big data science gives advertisers a unified, actionable view of their consumer across screens, eliminating advertising waste, improving coordination, and driving greater ROI.”

The new funding was led by Cox Media Group, with participation by Samsung Ventures and Accel Partners. Comerica Bank provided the $30 million line of credit.

Including Collective’s previous $20 million raised back in April 2009, the company has raised a total of $44.9 million.

Check out the video below for more on Collective’s “Wherevertising.”


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