Multi-format advertising firm Collective has just raised $20 million in new equity funding and $30 million in debt financing from a handful of big players, the company said today.
New York City-based Collective, formerly Collective Media, is an ad network that connects marketers to audiences across PCs, tablets, smartphones, and TVs. The company, for some reason, dubs its multi-screen approach “Wherevertising.” The company has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London, and India.
“Collective’s business strategy is to help brand-conscious advertisers use data instead of content to reach and engage their target audiences in today’s highly fragmented media environment,” Collective CEO Joe Apprendi said in a canned statement. “Our leadership in big data science gives advertisers a unified, actionable view of their consumer across screens, eliminating advertising waste, improving coordination, and driving greater ROI.”
Including Collective’s previous $20 million raised back in April 2009, the company has raised a total of $44.9 million.
Check out the video below for more on Collective’s “Wherevertising.”