This sponsored post is produced in conjunction with Intel.

How does Intel figure out where technology is going in the future? By studying the way people use it today.

Intel’s Tony Salvador is a social scientist whose job is to study the way people use technology, how that’s changing, and what it can tell us about the future.

In this video, Salvador talks about how people’s conception of ownership is changing, thanks to digital technologies. This applies to digital goods — like books and music — which can circulate without diminishing any one person’s ability to use them. (If I sell you a book, I don’t have it any more — but if I sell you a digital e-book, I can keep on selling it as many times as I want.) But shifting concepts of ownership also apply to physical things like cars and apartments, which we can now share through online services like Lyft and AirBnB.

Salvador says Intel is also thinking about the way people create data — and how to put individuals back in control of their own data.

“There’s really no reason that you as a person shouldn’t have access to all of your data,” Salvador says. “If you can have access to all your data, then you can control its circulation, and you can theoretically get value from that, the way companies get value from your data today.

He also talks about the way that many more devices will start to appear in the future. It’s not all going to be smartphones or all tablets. Instead, he expects there will be a lot more variety: Many different kinds of devices, but all accessing the same kinds of data in the cloud.

Watch the video here.

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