Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream.

Yahoo has acquired e-commerce app Lexity for an undisclosed amount, the startup announced on its blog today.

The move is part of Yahoo’s strategy to gobble up smaller companies (and one big one) that have either talent or technology that Yahoo can use to rebuild itself after years of stagnation.

Lexity itself is a Platform as a Service (PaaS) startup that provides e-commerce services to small- and medium-sized businesses. Its cloud-based Commerce Central platform is supported by Magento, Etsy, Ebay, Yahoo!, BigCommerce, and Shopify.

Editor’s note: Our upcoming CloudBeat conference, Sept. 9-10 in San Francisco, will be tackling revolutionary cases of enterprise cloud usage. Register today!

Lexity said it will continue to support and devote more resources to all of its current products, including its flagship app Lexity Live. However, those products will get rebranded under Yahoo at some point.

Founded in 2009, the Mountain View-based startup, which was previously named Vurve, raised a total of $5.7 million in funding to date prior to Yahoo’s acquisition.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member