The new logo is intended to “reflect this spirit of innovation” and the “renewed sense of purpose and progress at Yahoo,” the company announced in a Tumblr blog post authored by CMO Kathy Savitt, Marissa Mayer’s first major hire after she took the reigns as Yahoo’s chief executive.
The fresh new design won’t be unveiled officially until September 5. Until then, Yahoo will make small alterations to the old logo featured on its homepage and network of sites. With the logo changing every day for a month, it’s a strategic and fun way to boost retention.
For those who feel sentimental about the old logo, don’t fear. The exclamation mark, the color purple and the hallmark yodel will all be a part of the new branding.
Check out the video below for more information the “30 days of change” campaign.