Sony has a new PlayStation All-Stars game, only this one is free and brimming with advertisements for Coca-Cola.
Yesterday, Sony and Coca-Cola revealed that they’re teaming up for PlayStation All-Stars Island. Unlike Battle Royale, which is the Super Smash Bros. Melee-like fighting game for the PlayStation 3, Island brings some of the PlayStation’s biggest characters into a minigame collection for iOS and Android.
This mobile game is free to download because Coca-Cola already paid for it. Each level features numerous signs and logos for Coke Zero, which is the soda company’s zero-calorie (but not “diet,” so dudes can drink it) cola.
Those games includes Uncharted: Drake’s Pursuit, which is a Temple Run clone featuring Uncharted’s Nathan Drake and the crisp, refreshing taste of Coca-Cola Zero — only minus the taste because you can’t process that sense in a video game. Eventually, Sony plans to add more modes inspired by its Gravity Rush, LittleBigPlanet, and Infamous franchises.
Sony released a trailer, which you can see above, that previews those upcoming games.
This isn’t the first instance of an “advertainment” game. Burger King released a series of Xbox 360 games that it actually sold to customers in its stores. Doritos also released a handful of free games on Xbox Live Arcade.