If you’re a company looking for a smart way to incorporate 3D printing in your ad campaigns, look no further than this example from Coca-Cola.
To promote the launch of its new “mini” bottles in Israel, Coca-Cola invited people to its custom-made 3D printing lab, where the soda giant scanned the visitors and gave them 3D-printed “mini me” versions of themselves.
While the use case isn’t new (CapturedDimensions offers a similar service), it does show how even the biggest of brands can do something both simple and interesting with 3D printing. One the technology’s most basic strengths is customization, which Coca-Cola’s campaign shows off well.
Another thing to keep in mind here is that the 3D printed objects are only as good as the 3D scanners used to make them. While Coca-Cola doesn’t point this out in its video, the handheld 3D scanners it used come from Artec, whose technology was also used to create the advertisements for the recent Bioshock Infinite game. (The 3D printer came via 3D Systems.)
But Coca-Cola isn’t alone. Disney, too, has been experimenting with 3D printers, which it’s used to offer visitors to its theme parks 3D-printed stormtroopers with their likenesses.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more