The Entertainment Merchants Association is holding its fifth annual Digital Media Pipeline on Sept. 24 in Los Angeles, and it plans to conduct a panel that will look into the benefits of big data for game developers and other modern companies.

The panel, “Putting Big Data to Work in Digital Media,”¬†will explore the “successes, opportunities, and risks” of using big data for a digital business. The session will attempt to explain how companies like game developers can leverage the best part of big data while avoiding privacy and data-collection pitfalls.

Big data is the concept of a collection of information too large to understand through traditional methods or software. It often requires cloud-services, data scientists, and server-farms to break down and visualize.

Gaming industry research firm EEDAR’s chief executive Greg Short will join the panel and plans to focus on how the topic relates to developers and publishers making games today.

Short will join Milyoni chief executive John Corpus, Unicorn Media chief strategy officer David Morel, Inception Digital Services president Erik St. Anthony-Pence, and West 10 Entertainment senior vice president of business development Barry Smith.

Snowflake Computing founder Jon Bock will moderate the discussion.

The EMA is a not-for-profit organization that works to advance the interests of home-entertainment industry. It’s Digital Media Pipeline event aims to bring together business-to-business solutions for entertainment companies.