145M app installs later, Facebook intros new mobile ads to combat app abandonment

Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Facebook’s mobile app ads have been tremendously successful, with 8,400 advertisers driving a massive 145 million app installs so far in 2013 alone. Now the company is adding a new ad type: mobile app ads that help developers build app … Continue reading 145M app installs later, Facebook intros new mobile ads to combat app abandonment