Elevate your enterprise data technology and strategy at Transform 2021.

Video startup Magisto is rolling out a relaunched version of its service today aimed at challenging some of the other less feature-rich popular video competitors like Instagram and Vine.

Magisto’s tool essentially applies an algorithm to the process of editing a short personal video. It takes 10 minutes of video footage shot from a mobile device, five photos, and an audio track and then edits it down into a one-minute video clip. The startup began life as a video editing tool, but is as of today its relaunching as a full social network, complete with a set of new features that are also debuting today.

One feature the service now offers is Instant-On, which you use to immediately start making a short movie the second you start recording a video. Another notable feature is an enhanced process of creating a video using only a collection of pictures.

But probably the biggest addition included in Magisto’s relaunch is the new Open Albums feature that lets people share their short edited movies around a specific topic, location, or idea. (For example, the startup said users created Open Albums for country artist Brad Paisley’s  “I Can’t Change The World.”)

Magisto already has a pretty big following, with over 10 million users signing up to produce auto-edited short videos, as VentureBeat previously reported. The new features and the push to add a centralized location for all the videos its users share should add to that growth.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member