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Trustev, a company that specializes in anti-fraud technology for online transactions, has raised $3 million in seed funding from Greycroft Partners, UK fund, Mangrov Capital Partner, and others.

The company’s technology verifies shopper’s identities in a variety of ways, like using social interactions, tracking behavior on your site, and confirming that shoppers are located where they say they are. The company previously raised $300,000 in angel funding.

Trustev says the funding will be used for a new office in New York City, as well as for further development of its platform. The company was recently named the Top EU Startup by an EU Commission.

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