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GE, BMW, and even Martha Stewart aren’t above cuttin’ up a bit on All Hallows’ Eve.

Check out what the big brands served up to their Instagram followers to celebrate Halloween. It’s kind of adorable. Except when it’s totally awkward.

Who do you think got it right, and who fell flat? Let us know in the comments, and have a responsible, safe, punctual, thrifty, emotionally cautious, and thoroughly insured Halloween.

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