Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Learn more.
Plants vs. Zombies 2 only just launched in July, but many of its key creators are already moving on to a new project.
PVZ2 lead producer and general manager Allen Murray, art director David Ryan Paul, and lead designer Mohan Rajagopalan cofounded AtomJack, the trio’s new gaming studio. Together, Murray, Paul, and Rajagopalan are self-funding the company while they develop its first game, which they intend to launch in 2014.
“AtomJack is about creating rich and unique game experiences,” Murray told GamesBeat. “Our focus is on small to midsized digital games that work across multiple platforms with an eye toward creating a long-term relationship with our players.”
For AtomJack, building that relationship begins by creating fun games that don’t disrespect the player.
The company will also seek out seed-funding while it works on its early products. Murray and his cofounders believe that their combination of experience and success should help them with both finding that funding and in building quality experiences.
“One of the most important pieces of successful game development, which is often overlooked, is the value of an existing, experienced team,” he said. “The three cofounders have decades of combined experience at studios such as Bungie and LucasArts, as well as having worked directly on several titles together such as Plants vs. Zombies 2 at PopCap. We knew we wanted to keep making games, and that we wanted to make them together, so we naturally gravitated toward each other after we became independent.”
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.