Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more

Apple iOS shopping sales shot through the roof on Black Friday, with the consumer frenzy spreading to mobile shoppers.

TapSense, a mobile marketing platform, said that mobile purchases on Black Friday rose 64 percent on iOS over the average daily purchases in October. Total sales in dollars were up 76 percent over the October daily average.

And many of the sales were on the newest version of the Apple mobile operating system. About 70 percent of purchases were on iOS 7, while 90 percent of purchases were on iOS 6 or newer. 88 percent of iPad Black Friday purchases were made on Wi-Fi. And New York City saw the highest average purchase price, at $150 per purchase. The average purchase in San Francisco was $90, while Chicago was $80 and Los Angeles was $60.

TapSense’s customers include Fab, Redfin, Trulia, Expedia, Viator, Amazon, and eBay.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member