Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more.


TV startup Viggle has purchased entertainment news site and social platform Wetpaint for $30 million in cash and stock, the company announced today.

Viggle uses game mechanics to entice people to check-in to its service while watching live TV shows, and rewards them with stuff for incentive. Wetpaint has a much larger crop of regular users than Viggle (12 million unique monthly users vs Viggle’s meager 3.5 million registered users). But since Wetpaint is primarily a service that attracts people to news articles about entertainment properties via Facebook, Viggle has a chance to proposition those readers into trying and using its own service.

Viggle’s purchase comes after its failed attempt to acquire rival TV check-in service GetGlue last year when it was unable to obtain the financing to push the deal through. And just like that deal, the Wetpaint acquisition shows that Viggle is pretty confident that its service can be valuable if it can get it in front of more people. This is certainly its $30 million chance to do just that.

The two services will continue to operate separately, but will begin teaming up when it comes to perks and promotional materials, Viggle said in a statement.

The news comes as plenty of social TV startups have started to consolidate, with the most recent being GetGlue’s acquisition by i.TV. Twitter is also positioning itself as an essential platform for TV networks that have large advertising budgets.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform
  • networking features, and more
Become a member