Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 


AT&T, it seems, reads the same T-Mobile rumors you do.

At the Consumer Electronics Show next week, T-Mobile is expected to announce a new program that would give customers up to a $350 credit if they switch from AT&T and other carriers. The amount, meant to cover the cost of early termination fees, is just the latest effort from T-Mobile to steal AT&T’s customers, all of whom apparently hate the carrier.

Now, in what it calls a “switcher bill credit,” AT&T itself has moved to do the same thing by offering T-Mobile customers up to $200 when they switch to AT&T.

Yes, you read that right: AT&T is copying a T-Mobile program that T-Mobile hasn’t even introduced yet.

The move isn’t surprising. When T-Mobile introduced its JUMP early upgrade program last year, AT&T did the same just six days later with NEXT, its own program. That move, like AT&T’s latest one, was a pretty clear indication that T-Mobile’s anti-AT&T screed was pushing buttons with AT&T’s customers.

AT&T’s switcher credit, however, doesn’t make a whole lot of sense. For one, T-Mobile rid itself of service contracts last year, so any customer who wants to leave the carrier really has nothing standing in their way. More, I suspect it’s going to take a lot more than $200 to convince T-Mobile customers to willingly go back to AT&T.

To put it simply: AT&T officially sees T-Mobile a serious threat. And that’s not something I thought I’d ever write.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member