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Based on consumer-generated data on the Internet (read: your banal Twitter posts), the fine folks at Viralheat have determined the big winners and losers for the 2013 gift-giving season.

And while Walmart and Target still held their own and experienced huge surges around Black Friday and Christmas Eve, the leader of the pack turned out to be — drum roll! — Amazon.com.

Here’s a closer look at the stats:

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