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Panasonic is pushing the limits on what people will wear on their faces with a relatively large 4K video camera that you strap on to the side of your face.

The company made the announcement at a press event at the 2014 International CES, the huge tech trade show in Las Vegas this week. The camera lets you record all of the things you see in brilliant colors. It’s part of the big trend toward wearable technology at the show.

The 4K waterproof point-of-view camera can record images with four times as many pixels as current high-definition 1080p video cameras.

The model wearing the camera smile broadly, but it doesn’t seem very fashionable to have such a big camera covering the side of your face. The camera is connected via wire to a device that you can wear on your arm.

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