Keen, a startup for print-to-web ecommerce for print shops, has raised a $3M in Series A funding.

Previously, the company had taken $1.73 million in seed and angel rounds.

The new money comes from IDG-Accel and existing investor 500 Startups.

Keen’s software helps print publications transition to online retail. Its cloud-based system includes tools for customer relationship management and account management.

Along with the funding, Keen is also announcing upgrades to Keen Stores, including analytics, PayPal integration, and a social layer for IMing.

Keen was founded in 2008 and is based in San Mateo, Calif.