A new GamesBeat event is around the corner! Learn more about what comes next. 

Ouya is down a man as it moves into the next phase of its plan to disrupt gaming.

Muffi Ghadiali, one of the company’s founders, has exited the gaming startup (as first spotted by Techcrunch). Ghadiali acted as Ouya’s vice president of product development and helped launch the Android-based console — which also goes by the name Ouya — on Kickstarter in 2012.

Ouya is a console alternative to the more traditional systems from Nintendo, Sony, and Microsoft. It is tiny, only costs $100, and runs Google’s Android operating system. The idea of the box is to let developers make games for the television using the same style of distribution that smartphones and tablets use.

Ghadiali joined Ouya chief executive Julie Uhrman when she originally conceived of the project in early 2012. He was responsible for gathering and overseeing the engineering team that would made the Ouya hardware work.


Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

We’ve reached out to Ghadiali to ask what he will do next. We will update this post with his response.

Ouya is focusing more on the next phase of the business and product development,” an Ouya spokesperson said in a statement provided to GamesBeat. “We’ve made some recent changes including the departure of Muffi Ghadiali who was invaluable during the launch of Ouya. As is to be expected, Ouya is an ever-changing business, and as we continue to grow, our needs shift accordingly.”

While Ouya is talking about the next phase of its business, the hardware isn’t performing very well at retail. During its Kickstarter, the company only asked for $950,000, but more than 63,000 backers ended up pledging nearly $8.6 million for the new take on home gaming.

That early crowdfunding success didn’t translate into software sales.

One of the Ouya’s biggest exclusives, the four-player arena fighting game Towerfall, had only sold 2,000 copies in the first month following the system’s release. Other developers also revealed that their games were struggling to find a paying audience on the box.

In its defense, an Ouya spokesperson told GamesBeat that those numbers don’t accurately reflect the system’s current performance. Last quarter, which includes the holidays, saw the best performance for Ouya at retail, according to the company.

We’ve asked for updated sales figures for the system’s software, and we will update this post when Ouya responds with that information.

Reblog this post [with Zemanta]


GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member