Join Transform 2021 this July 12-16. Register for the AI event of the year.

Peel an onion, and layer after layer takes you back in time through the bulb’s growth. Peel back Twitter, and you find a whole series of founders.

That’s the story told in Hatching Twitter, an excellent, somewhat breathless history by New York Times writer Nick Bilton.

And now, that’s also the story told in Nesting Twitter, a set of nesting Russian “Matryoshka” dolls that tell of Twitter’s origin through the medium of dolls. The outermost doll represents Twitter’s users, and is decorated with a hashtag, @ symbols, and retweet symbols — all ideas that germinated within the userbase.

Open the outermost doll and you find a doll inside representing current chief executive and former comedian Dick Costolo.

Open Costolo, and you’ll find, in turn, this series of Twitter founders, going in reverse order:

  • Ev Williams
  • Jack Dorsey
  • Biz Stone
  • Noah Glass

Inside Noah Glass you’ll find a tiny egg, representing the spark of an idea that in time became a $35 billion public company.

More precisely, Nesting Twitter will be a set of nesting dolls, if its Kickstarter campaign reaches its fundraising target of $30,000. (It’s currently at about $2,000 pledged, after just one day, and has 29 days to go). You currently need to pledge $70 or more if you want a set of the dolls.

The greatest thing about this project? The designer of the dolls is Yiying Lu, the artist who designed Twitter’s “Fail Whale.”

The story itself has still more nested levels, because the instigator of the project is Thor Muller, a cofounder of Get Satisfaction and the founder of the “Valleyschwag” party series where, in 2006, the media first got an introduction to Twitter.

Muller, incidentally, is an advisor to VentureBeat.

If successful, the project’s instigators hope to deliver the dolls to Kickstarter backers in April or May of this year.

Reblog this post [with Zemanta]


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member