A representative of American online car booking service Uber told us today that the company planned to make its first major foray into the Asia Pacific market.

Uber will launch a hiring spree across the region to prepare for the expansion, the source said.

Uber plans to tap into the APAC market by launching services in Bangalore, Guangzhou, Hyderabad, Kuala Lumpur, Manila, Melbourne, New Delhi, Seoul, Shanghai, Shenzhen, Singapore, Sydney, Taipei, and Tokyo, said the source.

According the official website of the company, Uber is recruiting for nearly thirty senior positions for branch offices across Asia. Most of positions are general managers, operations and logistics managers, as well as community managers.

After landing in Shanghai last August, Uber fired up operations in two other Chinese cities, Shenzhen and Guangzhou. The company is also going to add Beijing and Hong Kong to its service list.

Under the fierce competition from domestic taxi-hailing apps and strict government regulations, Uber cut its service fares in Shanghai by 30 percent and slashed the base fare as well as minimum fare by half at the beginning of this year to attract greater masses of customers.

This story originally appeared on TechNode. Copyright 2014