Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more

Social TV service GetGlue is no more, but this doesn’t mean that it’s going away.

GetGlue’s new owners, i.TV, decided to rebrand the service it purchased late last year to TVtag. It now puts an emphasis on notable moments within particular live programming instead of simply asking people to check in and share comments about an entire TV series. This seems like a wise move, especially since Twitter now counts its TV watching audience (as well as the ad dollars it generates) as part of its main business strategy.

TVtag now asks you to interact with shows as you’re watching them with comments, doodles, or even new memes. (I’m guessing this means you can draw or add text to screenshots of these shows, much like viewers do now with Yahoo’s IntoNow app.) You may also research programs directly from TVtag, replacing the potentially annoying toggling between IMDb and Wikipedia for info about actors, productions, episode lists, and more.

Of course, it still has some of the classic GetGlue functionality, too. This means you can still check in to shows, gain exclusive stickers, and vote in polls.

The service is debuting a TVtag iOS app for free today in the App Store.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member