Microsoft, Bank of America, MasterCard and First Data Executives to Speak on Card-Linked Offers


CardLinx, the new association that facilitates the interoperability and growth of card-linked offers (CLOs), will host the first annual CardLinx Forum on April 7, 2014 in Las Vegas. This is the first forum to focus specifically on the convergence of digital advertising and payments or card-linked offers. Speakers and panelists will discuss predictions and emerging trends in the CLO, mobile payments and ecommerce industries.

Speakers at the forum include Silvio Tavares, CardLinx President and founding CEO, as well as senior executives from companies including Microsoft, Bank of America, First Data, Deem, Linkable Networks and Living Social. Presentations will begin at 8:00 a.m. PT on April 7. To register or obtain more details visit

“Bringing industry experts together to collaboratively develop the next stage of the card-linked industry is very important,” said Tavares. “Right now the technology is very strategic and there are many ways that companies can benefit from card-linking to drive revenue both in-store and online.”

CLOs stand at the unique intersection of the payments, social media, advertising, and retail industries. As the “offers” space has become more popular, consumers have often found it cumbersome to take advantage of the variety and amount of offers available. CLOs help solve that problem by giving merchants and advertisers the ability to deliver a targeted offer or deal to consumers via their credit, debit or other payment cards without having to use a paper coupon, voucher or promotion code. Consumers simply link an offer to their card, and when the transaction is completed they receive the money back directly on their statement.

To learn more about The CardLinx Association visit or follow CardLinx on Twitter or Facebook.

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About The CardLinx Association:

The CardLinx Association,, is the leading association for the card-linked offer industry. The nonprofit group brings together leading merchants, digital publishers, payment networks, and banks-including MasterCard, Discover, Microsoft, Facebook and First Data, among others-to develop industry standards that eliminate friction for consumers and merchants.

CardLinx members, serve or represent over 6 million merchants, have issued over 1.9 billion payment cards, and serve consumers with over 200 million card-enabled accounts and over 700 million active daily users.

Racepoint Global, for The CardLinx Association
Mike Nourie, 617-624-3222