It’s not uncommon for companies to use software to alert engineers when a piece of cloud infrastructure goes haywire. But a startup called is going one step further, with software that can actually solve cloud problems for you.

Today, Finally announced that its cloud-based software can solve problems that pop up on a few popular services available from Amazon’s cloud: EC2 computing instances, the RDS relational database service, and the DynamoDB nonrelational database service.

To institute these sort of safety nets for deployments on Amazon, a Finally customer simply connects to an Amazon account and then selects options from a drop-down menu to form a “rule.” The process resembles creating a mad lib, Finally cofounder and chief executive Luke Gotszling explained in an interview with VentureBeat (see screenshot below for a more visual illustration).

“At the end, you get a sentence, and the sentence tells you what’s going to happen,” Gotszling said. “We feel like it’s a very intuitive way to go about it.”

So if EC2 CPU utilization goes above a certain percentage, for instance, Finally can restart those instances, freeing up engineers to work on other things. They can also log in and see what actions Finally takes on their behalf.


The design is clean and simple, sort of like, where Gotszling and fellow cofounder Alex Bendig worked together before starting Finally.

While Finally currently only works with Amazon’s cloud, it’s possible the company could roll out its automatic problem-solving for others in the future.

“Nothing that we’ve built is inherently tied to Amazon,” Gotszling said. “This whole interface is essentially cloud independent.”

Finally’s tool is just one more thing that could help more companies start using cloud services. Now it will be incumbent on Finally to grow its customer base and prove its usefulness.

In the cloud-monitoring space, Finally deals with competition from companies like Boundary, Scalr, and Server Density.