This sponsored post is produced by Street Fight.

By the end of this decade, the number of connected devices will grow from 9 billion today to over 50 billion, according to Cisco. It’s a staggering figure — even more so when you consider the massive amount of information these devices will transmit about consumer behavior in the real world.

Today, countless companies gather and organize information from these devices: measuring store traffic via wireless routers, for example, or using computer vision to turn security footage into real-time heat maps. Other information is being gathered continuously online through search sites; check-in behavior; social media; and over mobile devices through proximity. Over the next five years, a necessary convergence will take place and companies will emerge to provide a broader, more comprehensive look into real-world consumer behavior.

Nowhere will the combination of big data and the Internet of things have more impact than at the local level, where the majority of purchases take place.

This topic will be the focus of Street Fight’s Local Data Summit in Denver on February 25. Tickets may be purchased at a 20% discount using the code VENTUREBEAT20. You can find more information and register here.

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