Former Kroger executive to augment Linkable Networks’ coupon and grocery services
BOSTON–(BUSINESS WIRE)–February 18, 2014–
Linkable Networks, the card linked offers-based shopper marketing and loyalty platform, today announced it has reached an agreement with retired Kroger executive Evan Anthony and his marketing and consultancy firm Masterpiece USA to build upon the growth of and enhance its shopper marketing service within the grocery and retail industries.
Evan Anthony, partner and CMO at Masterpiece USA and retired VP of corporate marketing, advertising loyalty and consumer research at The Kroger Co., is a seasoned veteran of the grocery/drug industry with over 38 years of experience – 31 of which were with Kroger. While at Kroger, Anthony helped pioneer a number of growth areas for Kroger including Fuel Rewards, Gift Card Mall, corporate sampling and demo strategy and the Kroger customer and store segmentation strategy with dunnhumbyUSA, as well as the start of Kroger Financial Services, Corp., Ad/Sales Planning process, transitioning of marketing services in-house-Weekly Ad planning and production, media buying, production and creative, as well as promotional supplier agreements. Under Anthony’s 10 years of leadership Kroger’s marketing expenses remained virtually flat while sales continued with positive growth for 37 straight quarters.
Masterpiece USA relies on their extensive knowledge and expertise in the retail and CPG space to create better customer experiences and brand loyalty among their customers. Anthony and his team have worked with many high profile companies including The Kroger Co., Vestcom, Inc., MillerCoors, Albertsons and Constellation Wines, among others.
“The growth of technology in the grocery industry has become stagnant – shoppers are still forced to print, clip and present offers the way they have for decades,” said Tom Burgess, CEO of Linkable Networks. “We’ve joined forces with Evan and the rest of the Masterpiece team to further our current footprint in the shopper marketing and loyalty industry. The Linkable Network Platform (LNP) simplifies the way consumers redeem coupons by linking the value directly to their credit or debit card rather than enduring the hassle of paper coupons.”
The company’s card linked offers, also known as “Linkables,” enable offers in all media types – TV, radio, print, banner, text, video or mobile. The consumer experience is simple – when consumers see a Linkable offer, they link it to their existing credit or debit card and use that card to make a redemptive purchase at the participating store or web site. No technical point of sale integration, no need to train store associates and the consumers receive email or text alerts along the path to purchase.
“We’re excited to work with Linkable Networks, we think they have a great platform that provides tremendous value to grocers and CPG’s,” said Anthony. “Having worked in the grocery industry for a long time, it’s exciting to see that coupons and loyalty programs are finally stepping into the digital age and we are happy to be working with a company that is paving the way.”
Linkable Networks advances the card linked offer shopper marketing and loyalty category through its ability to generate relevant offers at the stock keeping unit (SKU) or product level, bridging the gap between traditional coupon clipping and modern day technology. This relationship marks a change in how consumers can save and gives merchants the ability to drive traffic, increase basket size and achieve 100% attribution from online or traditional media to in-store and or online purchase.
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About Linkable Networks:
Linkable Networks’ shopper marketing and loyalty platform drives consumer engagement, acquisition and retention while providing leading retailers and CPG/MFG brands pin-point analytics on consumer shopping behaviors and patterns. Linkable Networks’ patented technology enables brands and retailers to reach consumers with targeted whole store, SKU-level and loyalty card linked offers in any media type, providing 100% attribution from advertisement to point of sale. Retailers and brands can deploy offers across The Linkable Network™ (TLN)‘s 10,000 online and mobile publishers or leverage Linkable Network Platform™ (LNP) and manage their own card linked shopper marketing or loyalty program. Linkable Networks bridges the gap between advertisers, brands, and consumers, leading the way in the transformation of the modern shopper marketing and loyalty model. To learn more, please visit us on LinkedIn, Facebook and @Linkables on Twitter.
Racepoint Global, for Linkable Networks
Deanna Meservey, 617-624-3273