Here are the day’s funding stories:

Zefr gets $30M

With more than a billion unique visitors each month, YouTube is an attractive venue for brands to reach consumers — but its default tools aren’t always sufficient for enterprise companies. That’s why Zefr has seen such success building a set of social marketing and rights management services on top of the video-streaming platform. The company, which today announced $30 million in new venture funding, makes cloud-based software brands can use to track not only their content but relevant content uploaded by fans. Read more on VentureBeat.

NuoDB raises $14.2M

It’s a good sign when a big user of a technology wants to pay for further development. That’s what’s going on at database startup NuoDB, which today is announcing a $14.2 million funding round with participation from a major user of the database. Dassault Systèmes, the second-largest software company in Europe (behind SAP), is part of the round — and with pretty interesting reasons. Get the rest on VentureBeat.

Kahuna gets $11M

Mobile marketing startup Kahuna has taken $11 million in funding, the company announced today. Sequoia Capital is responsible for the round. Sequoia partner Omar Hamoui, the founder of AdMob, has joined Kahuna’s board of directors. Read the rest on VentureBeat.

If You Can takes $6.5M

Trip Hawkins has raised $6.5 million in funding for If You Can, his new startup that fuses social and emotional education and gaming. The company’s first iPad game, If…, is now available in the form of a free first chapter on the Apple iTunes App Store. If… is an ambitious attempt to use gameplay to teach children skills in social and emotional learning (SEL) such as how to deal with bullies. If it succeeds, Hawkins said he will consider it a bigger accomplishment than creating blockbuster Madden NFL Football franchise years ago when he was at Electronic Arts, the massive video game publisher that he founded. Read the deets on VentureBeat.

Lattice Engines raises $5M

San Mateo, Calif.-based Lattice Engines has picked up $5 million, according to documents filed today with the SEC. The startup, which was founded in 2006, previously took $20 million from NEA back in 2012. This seeming bridge round (investors currently unknown) will likely be used to fuel growth and hiring for the sales and marketing company’s offerings. Get more on VentureBeat.

Tonic takes $2.5M

Tonic Solutions, digital-health data-collection company based in Menlo Park, Calif., has taken a $2.5 million round of funding, according to documents filed today with the SEC. Founded last year, Tonic bills itself as “the world’s best medical data collection platform.” Read the rest on VentureBeat.

Titanium wins $1M

Titanium Core, a security outfit out of Ben-Gurion University of the Negev, has earned itself a cool million-dollar deal from Jerusalem Venture Partners. The funding was secured as the top prize in a cyber security competition held at the RSA conference in San Francisco this week. Get the scoop on VentureBeat.