Boqii, a China-based e-commerce site focusing on pet-related products, has closed $25 million in its second round of institutional funding.

The cash comes from an unnamed U.S. venture capitalist and existing investors. This round was led by Goldman Sachs.

Started as a pet community in 2008, Boqii has more than 3 million registered users as of today. Its services cover a wide category of features like a pet-owners community and a pet product e-store.

Positioned as a pet product retailer, Boqii has teamed up with other e-commerce sites of Taobao, Tmall, JD, Yixun, and Yihaodian to expand sales channels. Boqii started to foster a homegrown brand since the second half of last year.

Furthermore, the company also launched a platform to integrate offline pet service providers such as pet beauty salons, pet trainers, veterinary hospitals, and photo studios in Shanghai, Guangzhou, Nanjing, and Nanjing. The company plans to expand its offline business in Beijing in this year.

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The company raised tens of millions of dollars in its first round of financing from Goldman Sachs last June. The capital raised this time will be used for branding and marketing.

This story originally appeared on TechNode. Copyright 2014