As we saw in our third quarter 2013 social login data, the war for consumer identity on the Web is hotly contested, with Facebook, Google+, Yahoo, and Twitter all competing to become the primary trusted consumer identity. And while networks like Google+ continue to make gains, Gigya’s Q4 social login data showed a subtle but important shift in consumer preferences. Facebook still just barely holds a majority in the aggregate view of logins, but the world’s largest social networks saw significant gains in important industry verticals such as consumer brands and travel web properties and increased its position as the leading social login provider in Europe as well. Additionally, Google+ continued to make steady progress as an identity provider on the web while Yahoo saw steep declines in several categories.

Check out our fourth quarter Social Login infographic and analysis below:

To learn more about how social login allows businesses to establish authentic relationships with their customers, download the free white paper, “Path to ROI: Boosting Demand Gen and Increasing Conversions with Social Login.”


Sponsored posts are content that has been produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact