So much for mass takedown requests and courtrooms.

Getty Images today announced a new tool that lets anyone embed their images for free — as long as it’s for non-commercial or personal use. The announcement encourages users to embed images instead of breaking copyright restrictions.

Pictured below, an embedded photo from Getty Images includes photographer credit, links back to the Getty Images site, and social share buttons.

Screen Shot 2014-03-06 at 9.30.18 AM

This change won’t eliminate Getty Images’ need to patrol and fight copyright violations, but it allows the stock photo company to boost its image and track the non-commercial distribution of its photos.

If you can’t beat ’em, join ’em.