Omniata processes 190 billion events a month for game and app developers who need to understand their users and why they’re playing or dropping out of games. And because of that kind of reach, Omniata has been able to raise $5.2 million in funding.
The San Francisco company is coming out of stealth today to describe its business: It provides analytics and engagement platform for game companies and app makers such as Rovio, Electronic Arts, Miniclip, and Grand Cru.
The company will use the money to address the strong demand it has seen for its services during a closed-beta test. It will also accelerate its growth, pursue strategic partnerships, and grow its team. The service is still is closed beta testing.
Investors include Nordic venture capital firm Creandum, which was the first institutional investor in Spotify, and Sigma West. To date, Omniata has raised a total of $6.8 million.
“We want to help companies to spend more time building smart products that use data and less time building the data platform to power them,” said Alex Arias, chief executive and founder of Omniata, in a statement. “We are humbled to see that our value proposition has resonated strongly with our customers, and has fueled demand in our product.”
“We have followed the Omniata team from the very start and are incredibly impressed with what they have achieved in a short time frame,” comments Daniel Blomquist, principal at Creandum, in a statement. “They have built an amazing product which leading mobile and digital businesses are queuing up to get access to.”
Omniata tries to make companies smarter. It combines analytics, real-time customer relationship management, and customer feedback testing. It specializes in tracking large and constantly shifting sets of data. Omniata was founded in 2012 and it has nine employees. Rivals include Mixpanel, Flurry, Appsalar, PlayHaven/Kontagent, Swrve, Tableau, and Qlikview. It tries to outdo those rivals by offering an all-in-one platform.