This sponsored post is produced by The Economist. 

What are the new rules of successful innovation?

Economist journalists and professionals responsible for driving innovation and new product development at companies like Apple, Lockheed Martin, Nike, Panasonic, Sony and more will explore and debate these rules at The Economist’s upcoming Innovation Forum on March 27th 2014.

Leading organizations are speeding up the innovation process and accelerating their breakthrough ideas to the market. Failure to embrace disruptive ideas with the power to transform a company threatens the long-term survival and growth of many corporations.

But how do you know when the time is right to launch or invest in a new idea? Executives at Cisco, PfizerPARC and Microsoft will show attendees how to manage risk, exploring the policies and practices that extend from the C-suite and R&D labs through the sales force and front-line employees.

Douglas Rand of the White House Office of Science and Technology Policy will also speak on the right role of government in the innovation process. While many assail regulatory roadblocks and money wasted on dead-end research, government funding has nurtured many innovative advancing, including pharmaceuticals, hydraulic fracturing and the Internet.

The event will also feature three ‘Innovation Inspiration’ sessions to motivate and encourage attendees through the examination of successful innovations like 3D printing, thought-controlled computing technology and electricity-generating fabric. View the full agenda here.

VentureBeat readers can save $400 on tickets to Innovation Forum. Just enter the promotional code: EMPMPVEN. Register here.

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