BOSTON–(BUSINESS WIRE)–April 2, 2014–
Founder and Designer Elizabeth “Liz” Hostetter announced today the U.S. launch of her made-to-order brand, Ellie Kai – seasonal pieces that give women direct access to the design, manufacture and purchase of their personal wardrobe. Available on demand through Ellie Kai’s network of sales consultants across the country, Ellie Kai features the styles, easy-care fabrics and custom textiles that reflect the sophisticated and trans-continental lifestyle of Ms. Hostetter, who has traveled and worked abroad for 18 years. With over 6,000 clients in 28 states and revenue at $2 million in 2013, the company has demonstrated consistent growth with its unique business model. EK is headquartered on Cape Cod, MA (Ms. Hostetter’s home-town); designed, sourced and manufactured in Asia where she now resides with her family; and sold through trunk shows across the country.
Hostetter has driven Ellie Kai to embody a new face of direct sales; one that provides direct access to on-demand, personalized fashion by defining and thus controlling, the entire supply chain. Unlike other direct sales companies, Ellie Kai’s ‘just-in-time’ manufacturing model owns every part of the process – from design concept, fabric sourcing and production (overseen directly by Hostetter herself) all the way to the company’s own sales network and clients. Sales consultants, who run the social shopping trunk shows, work directly with clients to select and customize each basic style. The garment is then ordered online through the website, www.elliekai.com, and sewn on-demand to a client’s specifications at Ellie Kai’s ethically monitored facility in Schenzhen, China. The garment is shipped to the client in just three weeks. Prices range from $115-$200.
The name Ellie Kai reflects the designer: Ellie is a nickname for Elizabeth (Liz), and Kai has many meanings around the world including “strong”.
Ellie Kai’s collaborative model empowers women to be “partners in design” and encourages women to build their own businesses as sales consultants. The company’s mission includes investing in education, literacy and leadership programs for women and girls and supports two key charities: “A Better Chance” (ABC) in the United States and “Room to Read”, with an emphasis on projects in Bangladesh, India and Laos.
For Ellie Kai
Lindsey Ratner, 617-778-5753
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More