A new GamesBeat event is around the corner! Learn more about what comes next. 


Game designers played Tetris on the side of a 29-story skyscraper in Philadelphia on Saturday night.

The exhibition at Philly Tech Week‘s celebration of cool technology was one of a number of events that will celebrate the 30th anniversary of Tetris, which Alexey Pajitnov created in the former Soviet Union and Henk Rogers brought to the rest of the world. The spectacle was a great example of video game marketing at its finest, for the benefit not only of Tetris but the whole industry as gaming seeps deeper into popular culture.

Rogers, the managing director of The Tetris Company in Hawaii, was on hand to join the exhibition that Frank Lee, head of Drexel University’s Entrepreneurial Game Studio, put together. Lee created a working version of the famous block-puzzle game through a contraption that controls the lights of a 29-story building.

Image (3) henk-rogers-2.jpg for post 107995

Above: The Tetris Company’s Henk Rogers.

In an interview with GamesBeat, Rogers said that Tetris has been downloaded as a paid game more than 425 million times on mobile devices in its history. People play billions of matches each year.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

“It’s humongous,” Rogers said. “I love it. I’ve been playing around with a giant Tetris at Burning Man for the last seven years. This is an order of magnitude bigger.”

In the super-sized Tetris game, multiple players could go head-to-head in a battle that people on either side of the city could watch. Several thousand people came out to witness the event.

Lee made news last year when he created the world’s largest video game, displaying a working version of Pong on a Philadelphia building. This time, Lee wanted to outdo himself with a bigger extravaganza.

The new experience is a two-sided game of Tetris occupying more than 100,000 square feet of Brandywine Realty Trust’s Cira Centre building. Last year’s Pong took up 59,800 square feet as part of a promotion for the Philadelphia Museum of Art.

The previous event received the Guinness world record for the “largest architectural video game display,” so this year’s effort will likely surpass that achievement. Pong used 460 light-emitting diodes affixed to the Centre’s shadow box spandrels.

This time, a player can take a controller at Eakins Oval, on the north side of the building, and face off against an opponent on the south side of the building. Fans can also enjoy a cooperative version of the game in pairs.

Check out the Tetris installation in the video below.

Henk Rogers and Frank Lee play giant Tetris game.

Above: Henk Rogers and Frank Lee play the giant Tetris game.

[youtube=http://www.youtube.com/watch?v=Qv5_gPhgTfA&w=560&h=315]

 

Reblog this post [with Zemanta]

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member