Microsoft won’t only bring a more personalized experience to its phones. The tech giant’s Bing search engine is about to get a lot more customized on desktops.

People can now identify subjects of interest to them in order to get news updates on Bing’s homepage, as well as traffic and weather alerts based on locations they select in their Microsoft accounts, Bing program manager Chen Fang explained yesterday in a blog post. Notifications on stocks and travel plans are also available.

They all appear in a scrollable horizontal bar sitting at the bottom of the browser window on a Bing home page.

It’s not altogether surprising for Microsoft to see opportunities for personalization across devices.

Mobile devices received all the attention when Microsoft demonstrated its Cortana virtual assistant this month. But in keeping with the whole One Microsoft concept, Microsoft is now incorporating preferences into desktops through Bing, which is the underlying infrastructure for Cortana.

Bing alerts

And it sounds like the personalization will exceed Microsoft’s search engine — because Bing, after all, has turned into a platform.

“The best part? As long as you’re signed in, Bing will remember your interests and notify you, as appropriate, across a range of Bing-powered Microsoft services, such as Cortana and the Bing Sports app, for example,” Fang wrote.

That’s not to say Cortana’s voice recognition capabilities have arrived on desktops. But it could be just a matter of time until that happens, too.