This sponsored post is produced in association with Localytics.
How do you measure the success of your mobile app? This is the question marketers struggle with today. You’ve convinced the brand they need an app; you’ve invested in development and initial testing; and you’ve launched in the app marketplace. That’s a great start, but what comes next is even more important: the measurement, analysis and iterations. The truth is nearly 22% of apps downloaded are never used more than once. The problem? engagement. Users are easily impressed by the promise of new apps, but their high expectations are often unmet during the app experience.
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. And whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement.
The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
In this guide, Localytics outlines the eight engagement metrics critical to app success, including suggestions for running marketing campaigns and boosting ROI.
Learn more in this free case study provided by Localytics.
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