SocialRank just raised $1 million to help brands connect with their most valuable fans — and steal their competitor’s best followers.

The firm, which launched with two billion-dollar companies on board, has since amassed 5,000 new users. On top of its funding round, New York-based SocialRank is launching a new product which enables brands to track their competitor’s most engaged followers on Twitter.

The tool, dubbed SocialRank Intelligence, is available now in private beta. Brands can request access here.

SocialRank was built in just two months, and while the service still feels somewhat like a minimum viable product, its simplicity and Twitter-only focus stands out in the highly competitive social analysis space. And by competitive, we mean over-crowded — like a Miley Cyrus concert circa 2013. Competitors include MozFrujiMarkerlyMeltwater, and SocialBakers. Unsurprisingly, the competition isn’t in love with Social Rank. 

Fruji creator Roman Mittermayr told VentureBeat back in March that SocialRank’s niche focus will hold it back. Yet, SocialRank appears to have a lot going for it already, regardless of how early-stage it may be.

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