This post has been produced in association with Localytics.

More than 50 percent of Americans own a smartphone. 800 apps are downloaded every second from the Apple App Store. Despite these remarkable numbers, which are testimony ot the popularity of mobile and its prominence in customers’ daily lives, Localytiscs data reveals that many apps – nearly 22 percent -are never used more than once.

Having a great product with compelling, useful, entertaining & informative features & content is no doubt the number one thing brands can do in order to get people to use their app.

With so much competition, many brands have found they still need to go one extra step to stay top of mind for users who are faced with an abundance of choices.

With such bleak retention rates, it’s not enough for brands to just “have an app.” Brands also need to enable customers to engage with their app in meaningful ways towards monetization.

Learn more in this whitepaper by Localytics.