Analytics startup CrowdSystems has raised a fresh $1 million round of funding, the company announced today.

CrowdSystems’ platform offers retail stores a set of research tools for evaluating the operations of a physical store. The startup collects data by enticing shoppers to sign up via mobile app TopMission and paying them to perform various tasks (rating personnel/employees, providing feedback on advertising, inspecting merchandising displays, etc.).

It’s sort of like a secret shopper program, but one that scales beyond a single retail store chain.

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The startup said it plans to use the new capital to further develop its retail analytics platform and expand the range of tools it uses to collect data. The new round, CrowdSystems’ first, was led by InVenture Partners.

Founded in 2013, the Moscow-based company has over 100,000 users providing information to retailers in 450 cities across the world. Some of CrowdSystems’ clients include Colgate-Palmolive, Svyaznoy, and RedBull.