Facebook’s world domination plans depend on India, Indonesia, Pakistan, and Nigeria.
No longer preaching the hacker way, only two things matter to Facebook now: stability and growth. Facebook tackled the former during its humdrum f8 developer conference. For growth, a new study reveals Facebook’s next key targets by comparing the social network’s current reach with U.S. census data.
Since May of last year, more than half of Facebook’s revenue came from international sources. According to iStrategyLabs, Facebook’s most noteworthy growth opportunities exist in India, Indonesia, Pakistan, and Nigeria. China, also, holds major growth potential, yet the country’s leadership continues to suppress Facebook’s expansion in the region.
With just 8.2 percent penetration in India (102 million users), Facebook leaves more than 1.1 billion users in the country untouched. While significant growth potential remains in the U.S. — only 56.5 percent of U.S. residents use Facebook — capturing 100 percent of the U.S. population would yield a paltry 138.9 million new users.
In other words, Facebook has bigger fish to fry. Achieving a 50 percent market share in a country like India would yield 550 million users.